The Future of OTT and Ad-Based Streaming Platforms

These days, OTT services are receiving a lot of love from users.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT refers to services that deliver various types of content through the internet.

Netflix, Watcha, and TVING are 대표 examples.

Compared to cable television, viewers can select content whenever they want.

There are many reasons why OTT has become popular.

First, users can access many genres in one place, giving them more options.

Films, series, and variety programs can be selected by preference.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

Recently, increasing subscription prices have caused 부담 for many users.

Therefore, many viewers are turning to free streaming platforms.

Free platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

FAST platforms are emerging as a new type of free streaming model.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is here expected to become a new revenue model while the paid TV market stagnates.

Free streaming’s strongest point is that users don’t need to pay.

It allows access to many contents, increasing selection options.

On the downside, ads interrupt viewing experiences.

Some free services may offer lower-quality content.

OTT and free platforms are expected to grow further.

Free models could gain stronger popularity.

Cost-free entertainment remains attractive to users.

In conclusion, combining premium OTT quality with free access matters.

Blending both models offers better choices to viewers.

I look forward to seeing how the streaming industry develops in the future.

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